Covid has forced many retailers to make dramatic shifts toward digital transformation of their business models. Many have successfully pivoted to offer services including BOPIS, curbside pick-up, and same-day home delivery across their digital, customer facing touchpoints. But as many customer surveys have shown, the ability to execute on the fulfillment part of that equation in aggregate has been lackluster. Why It Matters These statistics reported by Salesforce in October 2020 are all too familiar: 60 percent of customers will cancel …
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The Best E-Commerce Defense Is a Good Pricing Offense
As the ecommerce market becomes competitive, a growing number of retailers are rethinking their approach to pricing to differentiate themselves, fuel online growth and protect their companies from the chronic temptation to engage in price wars. Savvy, leading retailers use pricing insights to gain agility, profitability and a competitive advantage. Competitive Ecommerce Arenas The Covid-19 pandemic led to an explosive rise in online traffic from a wide range of ecommerce sites as consumers sought products ranging from affordable essential …
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Why Those Consumer Reviews Are So Valuable
Pre-pandemic, how often did you go to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital to check reviews before dropping double digits on a movie ticket. Now that we're buying so much online, we've reached the point where we want to know reviews for just about everything before we make a purchase. And that includes our clothes. Review Power Natalie Luneva, vice president of marketing at Wiremo, a customer review software platform, says stores and brands that add …
Implementing Agility
This is part two of a two-part series. Part one can be found here. Being Agile in your mindset and methodology doesn’t need to involve massive organizational upheaval (Microsoft managed it in a year!). There are four core steps any retailer can follow to drive Agile performance and start reaping the rewards in months, not years. The Four Steps to Running Agile Stores 1. Prioritize Actions From: Lots of reports and spreadsheets, which are ignored/forgotten The role of managers as disconnected backroom analysts The diminished …
MOTIF Rewire 2021: An Intervention for Fashion
Sustainable business practices have evolved from a slogan to a purpose. MOTIF Rewire 2021 hosted a global sustainability event for the fashion apparel/retail industry to advocate for thinking disruptively, creatively and differently. Janice Wang, Chair of the Board, MOTIF & CEO, of Alvanon states emphatically, “Cleaning up the fashion industry is everyone’s job. Everyone must play a part in this whole journey. We must share our knowledge, no one person can do it all.” Wang has a poignant message for veterans and newbies alike: …
Agile Stores
This is part one of a two-part article. The retail environment is more complex than it's ever been, and the way people buy, what they buy, and how their orders are fulfilled is changing rapidly. Yet one area is mostly unchanged -- how we manage retail. Should retail management reinvent itself by adopting the Agile practices of rapidly-scaling tech companies? And if so, how can retailers make this shift quickly and painlessly? Paradigm Change Retail has driven down costs but lost the silver service factor in the process. Ever since WWII, …
Store Networking vs. Central Command
Over 20 years ago, digital innovators recognized the critical need for an agile mindset and how software could play a vital role as a tool. Today, retail stores have reached a similar inflection point. Agile software values can - and must - be effectively applied to store management. Store Networking vs. Central Command Historically, retail has been a very top-down type of industry. But recently, especially in light of last year, the need to be nimble, adaptable and locally relevant has accelerated -- and suddenly the traditional structure …
Carving Out Loyalty During, and Despite Covid
It's kind of funny/not so funny how retail and personal relationships can seem so similar. This past year has been more than tough for both. Some managed to survive, even thrive, while others succumbed to cracks that were already there. With the uncertainty of 2020 continuing to cast its shadow, those stores still in the game are embracing all they can in an effort to keep their customers loyal. For that, both relationship tips and loyalty marketing can go a long way. Standing Loyal When Bustle gave readers "7 Little Ways to Build Loyalty in …