Gen Z is turning to the comment sections for trusted product recommendations. A recommendation from a regular person is more authentic than an ad from ...

TikTok Shop has become the ideal environment for this shift toward affordable luxury because it combines product discovery, education, entertainment, and purchasing into a single ...

New systems cannot replace bad processes and a misaligned culture to compete for success. When owning a process matters more than solving a problem, and ...

Join Shelley and Heather Holmes, Founder of Publicity for Good, as they unpack how brands need to think like their customers and understand how they ...

Join Shelley and Stephanie Cegielski, Vice President of Public Relations and Industry Education at ICSC as they dig into the findings. Find out how speed ...

French beauty retailer Sephora is doubling down on stores while simultaneously accelerating its investment in AI, conversational commerce and digital personalization, as the company looks ...

It’s getting harder for social media users to hear from folks on the other side of any party line. Sophisticated algorithms expose people to feedback ...

Research on human-computer interaction has consistently found that people respond positively to interfaces that feel conversational and warm, while younger shoppers are especially comfortable chatting ...