Should you evaluate the performance and efficacy of a physical retail store the same way you evaluate an ecommerce store or a mobile game? The short answer is not exactly – but the gaps are not that big. By applying methodologies and disciplines from one platform to the other, we can better understand what makes our users and visitors return to our store, app, or platform, and gain a deeper understanding of successful customer engagement. Measuring What Matters KPIs such as ARPU/ARPPU, Retention Rates, Stickiness, and LTV are widely used …
(Stop) Measuring Sales Per-Square-Foot in an Omnichannel WorldRead More