Articles on
Technology
Climbing the Food Chain in an Ever-Expanding Pet Food Universe
More people adopted pets during the pandemic than ever before, and in a category where humans are championing brands based on their pet’s perceived experiences, ...
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Balmain, Barbie and the Blockchain
Barbie may have struggled with math in the 1990s, but now she is minting NFT’s and logging some entries to the blockchain. Barbie’s latest luxury ...
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Five Takeaways for Retailers from CES 2022
Well, that was interesting. When CES 2022 came to a close, one day ahead of schedule; attendees were dismissed early as “an additional safety measure” ...
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Livestream Selling: Channel Agnostic Nirvana
QVC managed to hook the baby boom generation 35 years ago to buy things on TV. It became the birth of “retailtainment” and proved to ...
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Let the Games Begin
The breathless hype of Facebook\’s name-change announcement, Microsoft\’s Mesh introduction, and Nvidia\’s Omniverse keynote leave us in anticipation of a big metaverse reveal one day ...
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Autonomous Trucks Won\’t Save the Supply Chain Anytime Soon
The global economy has encountered massive supply chain disruptions as it has struggled to bounce back from the Covid-19 pandemic. In the U.S., a shortage ...
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Autonomous Trucks Won’t Save the Supply Chain Anytime Soon
The global economy has encountered massive supply chain disruptions as it has struggled to bounce back from the Covid-19 pandemic. In the U.S., a shortage ...
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Analytics Done Right
As ecommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an ...
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