The first in our series of conversations about the state of the industry deconstructs
how to navigate the headwaters of the digital marketplace.
“Educating an Industry” features Robin Lewis; Don Unser, President of NPD’s retail practice; Zia Wigder,
Global Chief Content Officer of Shoptalk; and Steve Sadove, former CEO of Saks Inc.
Listen in and learn about fragmenting consumer tribes, and how NPD’s mountains of data track it all. Hear about the fragmentation of the marketplace, consumers, and distribution, why digital-native brands are opening stores and the impact of virally connecting brands through social media and influencer marketing.