Gen Z fashion is a contentious topic. Even the question of whether social media has made Gen Z the most trend-conscious, or the most trend-immune generation, is constantly up for debate. The Zoomer generation’s dedication to uniqueness has made sourcing and selling to them a challenge for so many retailers. Unlike prior younger generations, there are very few clearly defined social cohorts for retailers to market to. There’s no Breakfast Club jock, princess, rebel, geek and outcast trend style happening here. However, there are a few …
Three Gen Z Fashion Looks from the Belly of the BeastRead More