Courage

Inflation Accelerates Private Label Share and Penetration

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Amid prolonged economic uncertainty, availability and affordability furthered the power and presence of grocery private label brands. They collectively increased market penetration beyond expectation, signaling the strength of their Share of Voice and verifying a shift in consumer preferences.

About Nadir Islam

Nadir Islam is the Lead Analyst at DataWeave. He has rich experience in the Analytics and Data Science space & works closely with some of DataWeave’s brand customers across verticals like CPG, Grocery, Fast Fashion, Pet Supplies, Furniture to name a few, to help them improve their Digital Shelf presence.

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