Luxury is roaring back for the holidays. While the disruption of lockdown made serious digital investments an imperative, luxury retailers have more than caught up by taking advantage of high demand for certain products and a consumer base willing to pay for them. These types of insights can provide navigation through chaotic times and help retailers through potential future disruptions. This report contains DataWeave’s insights tracked within the online retail luxury space, starting pre-pandemic, November 2019 through May 2021. Key trends identified include:
- The evolving trend of consumption upgrade to luxury apparel goods as a response to scarcity
- The industry’s response to online pricing and promotional changes by category throughout the pandemic
- Inventory changes tracked over time given the lockdown, demand fluctuation impacted by lifestyle changes, and supply constraints
DATAWEAVE is a digital commerce analytics platform providing sales optimization solutions to global omnichannel retailers, consumer brands and marketplaces in a rapidly evolving digital commerce landscape. The company’s comprehensive suite of SaaS solutions are comprised of the following:
For Retailers – Commerce Intelligence
- Pricing Intelligence and Optimization
- Assortment Analytics
For Brands – Brand Analytics
- Brand Protection
- Digital Shelf Analytics
Driven by the ability to aggregate and analyze data at an unprecedented scale, DataWeave’s proprietary and highly differentiated technology provides retailers with real-time actionable insights that enable sales optimization and revenue enhancement.
Founded in 2011, with offices in the United States, Singapore and India, DataWeave has 156 employees globally. It is led by a highly engaged and experienced management team, with 110+ years of combined domain expertise in data analytics platform development and commercialization.
Comprehensive Product Suite and Capabilities
Commerce Intelligence
- Real-time price benchmarking across competition at a hyperlocal/ store and national level
- Recommend opportunities to increase contribution margins
- Identify pricing strategies of competitors and price perception for category bestsellers
- Monitor and analyze promotions to help retailers respond more efficiently
- Detect early trends and seasonality in competitors’ assortment strategies
- Analyze availability and replenishment rates to evaluate demand across important categories
Brand Analytics
- Comprehensive monitoring of Minimum Advertised Price (MAP) violations and analysis of counterfeits to help protect brand equity
- Digital shelf analytics to help brands analyze their Share of Voice (SOV)
- Search and Navigation insights drive key decisions to improve return on digital spending
- Ensure consistency in brand definition standards across e-commerce channels that benchmark product content across category best-sellers
- Analyze product availability, pricing and packaging of products at a hyperlocal/ store and national level every day
Why Customers Choose DataWeave
- Unmatched Data Accuracy
AI-driven data and product matching utilizes self-learning technologies to get faster and more accurate over time - Massive Scale
Proprietary data aggregator captures billions of data points from complex and diverse data sources - Actionable Insights
Customizable dashboards synthesize massive data sets into streamlined, real-time recommendations - Excellent Customer Support
A dedicated subject matter expert is happy to assist you to ensure you are getting the most of the solutions
Listen to The Robin Report Weekly Podcast featuring Krish Thyagarajan, President and COO of DataWeave.
Robin Lewis has a conversation with Krish Thyagarajan, President and COO of DATAWEAVE. DATAWEAVE is a digital commerce analytics platform providing sales optimization solutions to global omnichannel retailers, consumer brands and marketplaces in a rapidly evolving digital commerce landscape. The company’s comprehensive suite of SaaS solutions are comprised of the following: For Retailers – Commerce Intelligence Pricing Intelligence and Optimization Assortment Analytics For Brands – Brand Analytics Brand Protection Digital Shelf Analytics Driven by the ability to aggregate and analyze data at an unprecedented scale, DataWeave’s proprietary and highly differentiated technology provides retailers with real-time actionable insights that enable sales optimization and revenue enhancement.