Dressipi’s mission is to transform how retailers engage with their customers through entirely personalized experiences and to inject innovative fashion-specific predictive retail models to advance the buying and merchandising processes for more efficient supply chains leading to 90 percent lower error margins.
Dressipi drives profitable growth in three simple steps:
- Engage
Personalize the customer experience at every touchpoint (online, in-store, in-app, in emails) - Learn
Access deeper insight on every customer and product - Optimize
Enhance the customer experience and move to demand-led supply chains by using fashion-specific predictive models
Dressipi’s powerful APIs seamlessly integrate into existing enterprise platforms so retailers can quickly drive profitable growth across the entire value chain.
Dressipi is delivering proven revenue and margin increases to some of the world’s biggest fashion retailers across all categories — womenswear, menswear, kidswear, footwear and accessories.
Fashion Focused
Dressipi’s focus on fashion is a key differentiator and why we consistently outperform our competitor’s general, cross-industry approach. Fashion is fast-paced and always evolving so requires a completely different approach. Dressipi has spent years developing fashion-specific algorithms, drawing on the expertise of some of the industry’s top stylists and experts.
Dressipi owns the most extensive dataset of product attributes and fashion-specific customer preferences allowing us to deliver best-in-class data insight, predictive models and personalization. Our ability to ingest, cleanse, and augment huge quantities of data from various sources, in real-time, is at the heart of our platform.
“We believe the combination of personalized experiences and data to optimise demand and supply gives retailers the profitability to invest in creating better products and services, and to tackle the issue of waste in the industry”
Sarah McVittie & Donna North, Co-Founders, Dressipi
Key Solutions
Dressipi’s platform allows retailers to better understand their customer’s preferences, anticipate demand faster and personalise all touchpoints to stay ahead. The three core products are:
PERSONALIZATION
The right product, in the right size, at the right time
- Personalization Engine
Dressipi personalisation is delivered through flexible API’s, updated in real-time based on the customer’s context and journey. The APIs are continually learning each customer’s dynamic preferences. This ensures each retailer can deliver the best possible personalised edit (themed, category or new season), product recommendations, personalised outfits and sizing at the most appropriate point in the journey, always delivered inline with each retailer’s brand DNA. These components can be delivered over any channel whether it is via mobile, online, in emails, in-store, VR or via clientelling.
- Style Profile
We enable customers to create a richer style profile to access their wardrobe, set preferences, create wish lists, set missions and see personalized editorially themed style feeds.
PREDICTIVE MODELS
The right depth and breadth of product in the right sizes, every time
- Stock Predictions
Dessipi uses data to better manage, forecast, and buy products to reduce fragmentation. We equip buyers and merchandisers with the sales velocity and optimal size ratios for every product at SKU level to help inform replenishment decisions and the shape of future buys. Our results see 90 percent improvement on error margins.
- Smarter Overstock Strategy
We optimize when, how and who is discounted. It identifies the optimum time to mark down a product, the recommended percentage to use and a distribution method that matches the right products to the right customers.
DATA HUB
Real-time, deeper insights about customers, products, transactions, and operations
- Daily Trading Insight
Easily visualize data to spot quick wins and trade as effectively as possible. Get better ROI on marketing spend, increased revenue and productivity gain.
- Returns Analysis
Get more accurate and targeted insights that break down returns data, analysing the causes at both category and product level, along with practical ways to reduce them.
We Drive Results
We have a proven track record of delivering value quickly, with results that are always validated externally.
Client Testimonials
“Dressipi is straightforward, open, transparent and truly understands that fashion is different from other e-commerce categories. They’ve taken the time to understand how our business works and the best way to deliver profitable growth.”
Head of Ecommerce, River Island
“The Dressipi team is forensically detailed and our results just get better and better.”
Digital Transformation Manager, OVS
“Being able to use and drive things out from proven product attributes and linking them to customers enables you to understand what might work outside of their core categories.”
Insights & CRM Director, LK Bennett
“Dressipi breaks data down further than I ever could – it’s the next level detail which makes it different. It really makes my life easier.”
Online Trading Manager, Wallis
“We wanted a partner that truly understood fashion and would work with us to innovate and create unique experiences in line with our brand DNA. Dressipi delivers on all this and allows us to offer customers a truly personalised experience, which is a key part of our strategy.”
Director of Ecommerce, Luxury Retailer
