Luxury is roaring back for the holidays. While the disruption of lockdown made serious digital investments an imperative, luxury retailers have more than caught up by taking advantage of high demand for certain products and a consumer base willing to pay for them. These types of insights can provide navigation through chaotic times and help retailers through potential future disruptions. This report contains DataWeave’s insights tracked within the online retail luxury space, starting pre-pandemic, November 2019 through May 2021. Key trends identified include:
- The evolving trend of consumption upgrade to luxury apparel goods as a response to scarcity
- The industry’s response to online pricing and promotional changes by category throughout the pandemic
- Inventory changes tracked over time given the lockdown, demand fluctuation impacted by lifestyle changes, and supply constraints.
