SAP is the leading provider of application solutions for the retail industry. Real-time retail has been reimagined with the SAP HANA(r) platform. Innovation is the core of the next-generation applications from SAP. Every function is integrated, cloud first, and on a common platform to drive insights across channels based on a unified, comprehensive view of customers and inventory. SAP HANA delivers the consistent, personalized shopping experience customers demand and improves operational efficiency and margins. SAP helps retailers of all sizes to understand, anticipate and inspire their shoppers by providing a compelling shopping experience. The SAP(r) for Retail solution portfolio also provides specific solutions for retail companies in the food, fashion and hardlines businesses.