Courage

Cotton

Why Microplastic Pollution is Still Fashion’s Concern

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Although numerous residents of New Jersey are still openly bemoaning the plastic bag ban that took effect in May, millions of people around the globe are participating in Plastic Free July, an initiative of the Plastic Free Foundation, an organization whose vision is “seeing a world free of plastic waste.” Included in that waste is microplastic ocean pollution, more than a third of which stems from apparel-made synthetic fibers. Critical Microplastic Mass At this point, the majority of all apparel is made from polyester and other …

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Innovative Brands Are Stepping Up Their Sustainability Game

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As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply chains to reach legitimate sustainability goals. Mavi’s Multi-Faceted Sustainability Approach Mavi, a global jeans and apparel brand, is taking a multi-faceted approach to reaching its targets. Fibers used in its All Blue collection include organic, recycled, or Better Cotton, as well as upcycled materials. The sales of the sustainable All Blue products …

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How Conventional Cotton Can Meet Consumers’ Organic Desires

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In general, consumers have a high opinion of all-cotton and cotton-rich apparel. Conventional cotton represents 99 percent of the cotton apparel available at retail, while organic cotton constitutes less than one percent. Therefore, because of the scarcity of organic cotton, many brands and retailers rely on conventionally grown cotton when looking for a natural and sustainable fiber. This is a viable alternative and a way to manage consumers’ misunderstood distinction between organic and conventional cotton, often misconstrued in public …

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Secrets Behind Small Businesses Success

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When Covid-19 first hit the U.S., the effects were fast and furious, affecting all sectors of the economy in 2020. Those who were self-employed and working dropped by 20 percent between April 2020 and April 2019. But the pandemic also spurred entrepreneurism. The country saw more than 900,000 retail business formation applications in 2021, according to the U.S. Census Bureau. It also saw nearly 111,000 applications for wholesale businesses and more than 77,000 manufacturing applications. Small Business Renaissance The good news: Americans …

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Here’s Why Retailers Can Stop All That Discounting

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We're closing out a year that saw stores cautiously open with pandemic protocols, then saw doors open wide because vaccines were introduced, then saw mask rules go back into effect because of the Delta variant, all while online shopping grew for both ecommerce-only and traditional retailers because it was a safe and stable way to shop -- until the supply chain crisis kicked in. ...Who needs a nap? Agile Retail Retailers and brands have been pushed to be more creative and responsive than ever, especially since consumers have remained motivated …

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How to Cultivate Loyalty with Next Gen Shoppers

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It's hard to say how school, events, work and retail will look in the coming months, what with COVID's Delta variant impacting protocols on a seemingly daily basis. But for brands, retailers and marketers who are aiming to reach the Gen Z shopper, it's no time for uncertainty. This generation is maturing, as is its buying power, making it more important than ever to cultivate loyalty despite the stops, starts, and potential for more disruption. The Gen Z Lens Generation Z is generally defined as those born from 1997 to 2015, meaning they now …

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The Fast Fashion Disconnect

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A year ago, it seemed like Covid might finally have been the one opponent powerful enough to thwart fast fashion, the category known for inexpensive and cheaply made "disposable" garments. Headlines opined about fast fashion's end: lockdowns lead to a slump in demand for new clothes, garments were stock piled in warehouses and consumers suddenly seemed to realize they didn't need new clothes every other week. Designers welcomed the idea of not competing with fast fashion's endless deliveries. Regularly, it seemed, talk focused on better …

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New Experiences and Stores Post-Covid

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Despite the fact that Covid-19 and the Delta variant are still creeping around the nation, enough people have received vaccines that highly-vaccinated regions are  "opening up" and "getting back" to pre-Covid life – mostly sans masks and social distancing. The trouble is retail has to come to terms with the fact that everything was not copacetic before the world shutdown. Great Expectations Reuniting with shoppers might feel so good, but the bloom might be off the rose quickly if shoppers aren't offered approaches and experiences that …

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