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Cotton

Young Shoppers Say Brands Really Need to Step Up

By Catherine Schetting Salfino   |   April 12, 2023

Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase -- and that includes apparel. The effort, though, varies among generations, with research showing millennials and, even more notably, Gen Z leading the charge toward a more sustainable future. With a combined population of 141 million, these two generations represent a strong force for change. Yet, they’re still looking to brands to help the sustainability cause and provide them …

Young Shoppers Say Brands Really Need to Step UpRead More

How Web3, NFTs & the Metaverse Fit in With Fashion

By Catherine Schetting Salfino   |   November 27, 2022

The Council of Fashion Designers of America (CFDA) recently announced it will be celebrating its upcoming 60th anniversary by “looking to the future” with a metaverse, Web3, and NFT exhibition in December. While the subjects of the event may be unfamiliar to many, organizers hope to use it to show fashion players the opportunities that are becoming available in the digital world. “Our vision at 5Crypto and with this partnership is to empower and educate Web2 brands on the limitless opportunities Web3 presents, and create special moments that …

How Web3, NFTs & the Metaverse Fit in With FashionRead More

This is How Fashion Can Help America Recycle

By Catherine Schetting Salfino   |   November 14, 2022

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts while giving their clothing a second life. America Recycles Day is taking place today, November 15 with the aim of raising awareness about how to recycle, repurpose materials, and reduce landfill waste. So, whether it’s reselling preowned fashion, using deadstock rather than new textiles or recycling existing fibers, there are plenty of options …

This is How Fashion Can Help America RecycleRead More

Activewear Keeps Getting Hotter

By Catherine Schetting Salfino   |   October 16, 2022

Activewear isn’t going anywhere, in fact it’s here to stay. The already healthy global activewear market is only expected to increase its muscle in the coming years, thanks to a greater interest in health and wellness, as well as a continued appreciation for comfortable athleisure and streetwear styles that are now worn for work, working out and hanging out. Looking Good, Feeling Great The NPD Group says 44 percent of consumers care more about their health and wellness today than before Covid-19 hit, and this is leading to increased sales …

Activewear Keeps Getting HotterRead More

How Fashion Looks Inward During Climate Week

By Catherine Schetting Salfino   |   September 20, 2022

Now that New York Fashion Week has wrapped, the city is experiencing Climate Week NYC. And while the former event is full of glamor and glitz, the latter – taking place September 19-to-25 – will be calling on government officials, industry leaders, CEOs, and international decision-makers to address and rethink the actions to be taken regarding climate initiatives. Fashion and Climate Change In a DHL webinar earlier this year titled “Delivering on Circularity, Pathways for Fashion,” DHL’s Mirella Muller, president, global eRetail and …

How Fashion Looks Inward During Climate WeekRead More

Attracting Consumers in Spite of Inflation

By Catherine Schetting Salfino   |   August 21, 2022

It’s hard to say which is a bigger topic in the daily news: inflation or the blistering weather. One thing for sure is they both seem inescapable, with inflation now having an effect on consumer spending. Heading into Back-to-School and the holiday period, retailers, and brands would do well to be aware and plan around this new shopper mindset. Spending Report The Conference Board’s Erik Lundh, principal economist, recently stated that the latest retail sales data show that despite an increase in spending, the economy may be losing …

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Why Microplastic Pollution is Still Fashion’s Concern

By Catherine Schetting Salfino   |   July 26, 2022

Although numerous residents of New Jersey are still openly bemoaning the plastic bag ban that took effect in May, millions of people around the globe are participating in Plastic Free July, an initiative of the Plastic Free Foundation, an organization whose vision is “seeing a world free of plastic waste.” Included in that waste is microplastic ocean pollution, more than a third of which stems from apparel-made synthetic fibers. Critical Microplastic Mass At this point, the majority of all apparel is made from polyester and other …

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Innovative Brands Are Stepping Up Their Sustainability Game

By Catherine Schetting Salfino   |   April 17, 2022

As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply chains to reach legitimate sustainability goals. Mavi’s Multi-Faceted Sustainability Approach Mavi, a global jeans and apparel brand, is taking a multi-faceted approach to reaching its targets. Fibers used in its All Blue collection include organic, recycled, or Better Cotton, as well as upcycled materials. The sales of the sustainable All Blue products …

Innovative Brands Are Stepping Up Their Sustainability GameRead More

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Copyright © 2023 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.