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Cotton

Cater to Your Customers — Locally

By Catherine Schetting Salfino   |   August 1, 2021

There's an old adage: You get what you get, and you don't get upset. Clearly, that doesn't apply to retail. For some time now, the axiom has been customers want what they want, when they want it. And Covid-19 accelerated that. Apparel shoppers want choices, and they want the stores and clothes to reflect their local tastes and demands. And they still want what they want when, where and how they want it delivered. Post-Pandemic Paradigms Coresight Research says the pandemic "accelerated consumer disinterest in homogeneous physical retail …

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Are You Ready for the Next Level of Business Casual?

By Catherine Schetting Salfino   |   June 13, 2021

Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw Covid-19 give new meaning to business casual -- sales of pajamas more than doubled last year over 2019 -- employees and retailers alike are wondering what will be the new definition of professional attire. Hint: Casual and comfortable will play major roles. Work Shift Ford Motor Company is planning to offer 30,000 employees a hybrid option to work from home, only …

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High Tech Elevates Activewear

By Catherine Schetting Salfino   |   May 25, 2021

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active again. Inevitably, consumers will mark the occasion with some new workout wear. Of course, many school and work-from-home outfits featured activewear pieces, making it safe to say the athleticwear trend will remain strong for some time. Activewear Trending That's why those in the activewear market should take note of the latest trends and performance technologies that are offered in consumers' …

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How to Meet the Demands of the 2021 Gen Z Shopper

By Catherine Schetting Salfino   |   April 21, 2021

Buzzfeed has a fun quiz that lets people know if they're a millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To the casual reader, it might seem silly. To fashion marketers, knowing which trend appeals to which generation is key to reaching them and selling product. Yet when it comes to Gen Z, the pandemic has highlighted differences within the group as well as discrepancies between what they want and what is available -- presenting an opportunity in this younger market. Gen Z Anxiety Statista …

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Why Those Consumer Reviews Are So Valuable

By Catherine Schetting Salfino   |   March 29, 2021

Pre-pandemic, how often did you go to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital to check reviews before dropping double digits on a movie ticket. Now that we're buying so much online, we've reached the point where we want to know reviews for just about everything before we make a purchase. And that includes our clothes. Review Power Natalie Luneva, vice president of marketing at Wiremo, a customer review software platform, says stores and brands that add …

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Carving Out Loyalty During, and Despite Covid

By Catherine Schetting Salfino   |   January 31, 2021

It's kind of funny/not so funny how retail and personal relationships can seem so similar. This past year has been more than tough for both. Some managed to survive, even thrive, while others succumbed to cracks that were already there. With the uncertainty of 2020 continuing to cast its shadow, those stores still in the game are embracing all they can in an effort to keep their customers loyal. For that, both relationship tips and loyalty marketing can go a long way. Standing Loyal When Bustle gave readers "7 Little Ways to Build Loyalty in …

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How to Tell Your Brand’s Story and Meaningfully Connect

By Catherine Schetting Salfino   |   November 16, 2020

Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it "enables consumers to not just buy products or services from a brand, but to actually experience the brand." With the shutdowns and social distancing stemming from the pandemic, brands and retailers can find an opportunity to connect with consumers by employing experiential marketing to tell their story. C-Commerce "We believe that …

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Here’s How Retailers Can Leverage AI During Covid

By Catherine Schetting Salfino   |   October 27, 2020

If it feels like the 47th month of the pandemic, you're not alone. Sure, there were those who said they were "made" for Covid and had no issue holing up and avoiding people. But, according to sources, those same individuals are now comparison pricing vacuums at Costco and calling it an "outing." Uneven Recovery People are bored. But Covid is hovering over us like a cruel dictator, eliminating the need or desire to buy clothes for conferences, date nights, reunions, parties, after-work drinks. The positive takeaway from the tech sector, …

Here’s How Retailers Can Leverage AI During CovidRead More

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Copyright © 2022 · Robin Lewis, Inc. All rights reserved. Copying or reproducing, by any means whatsoever, of The Robin Report, or any distribution hereof, in whole or in part, without the express written consent of Robin Lewis, Inc. is strictly prohibited. The Robin Report is published for senior executives in the retail, fashion, beauty, consumer products and related industries. The opinions expressed herein are not, and should not be construed as investment or other advice. All expressions of opinion are subject to change without notice.