Buzzfeed has a fun quiz that lets people know if they're a millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To the casual reader, it might seem silly. To fashion marketers, knowing which trend appeals to which generation is key to reaching them and selling product. Yet when it comes to Gen Z, the pandemic has highlighted differences within the group as well as discrepancies between what they want and what is available -- presenting an opportunity in this younger market. Gen Z Anxiety Statista …
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Why Those Consumer Reviews Are So Valuable
Pre-pandemic, how often did you go to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital to check reviews before dropping double digits on a movie ticket. Now that we're buying so much online, we've reached the point where we want to know reviews for just about everything before we make a purchase. And that includes our clothes. Review Power Natalie Luneva, vice president of marketing at Wiremo, a customer review software platform, says stores and brands that add …
Carving Out Loyalty During, and Despite Covid
It's kind of funny/not so funny how retail and personal relationships can seem so similar. This past year has been more than tough for both. Some managed to survive, even thrive, while others succumbed to cracks that were already there. With the uncertainty of 2020 continuing to cast its shadow, those stores still in the game are embracing all they can in an effort to keep their customers loyal. For that, both relationship tips and loyalty marketing can go a long way. Standing Loyal When Bustle gave readers "7 Little Ways to Build Loyalty in …
How to Tell Your Brand’s Story and Meaningfully Connect
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it "enables consumers to not just buy products or services from a brand, but to actually experience the brand." With the shutdowns and social distancing stemming from the pandemic, brands and retailers can find an opportunity to connect with consumers by employing experiential marketing to tell their story. C-Commerce "We believe that …
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Here’s How Retailers Can Leverage AI During Covid
If it feels like the 47th month of the pandemic, you're not alone. Sure, there were those who said they were "made" for Covid and had no issue holing up and avoiding people. But, according to sources, those same individuals are now comparison pricing vacuums at Costco and calling it an "outing." Uneven Recovery People are bored. But Covid is hovering over us like a cruel dictator, eliminating the need or desire to buy clothes for conferences, date nights, reunions, parties, after-work drinks. The positive takeaway from the tech sector, …
A Tale of Two Generations: Same Crises, Different Outlooks
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and millennials, Covid-19 marked yet another crisis that affected these younger generations. But it seems to have impacted them differently, and that may have an effect on how retailers reach out to their target customers. The Trifecta Millennials and Gen Z can be forgiven if they feel shaken lately. After all, how many "once in a lifetime" crises hit during their formative years and kept right on …
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Why ‘Made in USA’ Could Really Become More of a Reality
When COVID-19 ground everyday life to a halt, the impact on the retail industry was immediate and severe. The fashion industry, which offers anywhere from twelve to many dozens of deliveries per year, was left staggering as the pandemic forced far-flung overseas factories to shut down. Orders were cancelled, or retailers and brands refused to pay for completed goods because sales nosedived as stores were ordered to close. During the ensuing months, the havoc wrought by the coronavirus generated discussions about the practicality of near-shoring …
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A Rich Past Steers Denim’s Future for Women
LaQuan Smith sent amazing creations down the runway during his Fall/Winter New York Fashion Week show. His collections are all about empowering women to feel good about themselves via what they're wearing. And this season it included black, stacked stovepipe jeans with moto detailing and denim bustiers, part of his ongoing collaboration with Jordache. "I wanted to say something that was really impactful," Smith told Billboard in an interview about the collection. "What I'm creating with [the line] is something that you want to be a part of. …