Whitney Frances Falk is Founder and CEO of NYC-based ZZ Driggs, a company reimagining how we furnish our lives for a new economy and a more sustainable future. ZZ is the first of its kind — a values-driven lifestyle brand dedicated to educating and inspiring its customers with acclaimed contemporary and collectible furniture, all available for rent or purchase, sourced from top designers and manufacturers across the country. Prior to ZZ, Whitney worked professionally in experiential design and creating residential and commercial interior spaces. Her efforts included leading the set design for the first several Big Quiets, the massive meditations taking place in unique locations around the world. Previously, Whitney was Vice President in Institutional Equity Research Sales at the global investment bank Jefferies in New York. While at Jefferies, she analyzed equities, including specialty furniture retailers and manufacturers, leading to her current knowledge of the furniture industry and why she ultimately created ZZ Driggs. Whitney has a BA in Art History from the University of Miami in Coral Gables.